Online Marketing is the fastest way to attract customers from a very specific target audience. For any small business it allows for a very efficient use of funds by providing ZERO wasted coverage (an advertisement is only charged for the clicks it receives). Successful online marketing creates a targeted message that can be delivered based on a variety of demographic information, so your message will be seen by exactly who you want to see it.
For larger marketing campaigns, online marketing is ideal as the first phase because of the amount of information that can be gathered about the audience. It serves a dual purpose by broadcasting a company’s message and fulfilling the role of market research with no additional cost for the latter. By determining who responded to what ad messages, a custom tailored phase II can be created for a variety of mediums including broadcast television, direct mail, electronic mail, outdoor billboard display, print and much more.